
International Market Entry
Solutions for : new exporters
The objective of this consulting service is to set you up for international growth at a strategic, operational and sales level.
Phase 1 : Export Readiness Check
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we first get to know your company to grasp a 360° understanding of it, by analyzing:
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Its History
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Range of products & services
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Current capabilities & strengths
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Product and company Certifications
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National and international sales experience
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Supply chain, know how, production capacity and more
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Motivations, expectations and needs to expand abroad
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Financial standing
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Willingness to invest and risk-aversity level
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If your business is ready for international growth we pass directly on to Phase 2. Otherwise we provide a detailed feedback on how to get ready for exporting.
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Phase 2: Market Analysis (service also offered on a stand-alone basis)
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we then proceed to analyse the external environment in order to understand which markets are the best fit specifically for your products/services by conducting:
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Context analysis
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Direct & Indirect competitor analysis
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Product-related cultural/local preferences study for each market or area considered (when applicable)
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Direct in person visits to prospects, potential distributors, agents etc.
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Technical requirements & compliance analysis
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Distribution channels evaluation
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After phase 2 is competed you will receive a detailed report on how we advise you to proceed in order to enter one or more target markets successfully. We can then proceed to the action fase: the implementation.
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Phase 3: Implementation
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Now you will be able to touch firsthand the foreign market/s together with GA, proceeding with:
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Additional meetings with prospects, potential agents/distributors
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Shipment of product samples to be tested for market feedback
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Adaptations of product and/or strategy based on real market feedback
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Selection of agents/distributors
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Formulation and closing of Agreements and negotiations with agents/distributors
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Creation of a customer portfolio
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Training of an internal resource for management of purchase orders
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The objective of this service is to set you up for international growth both a strategic and operational level.
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